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Agriculture, fishing and production of related food products is the largest industry in Niigata followed by mining and some forestry. Rice, namely Koshihikari said to be the highest quality rice in Japan, is the main crop. Accordingly, the Niigata is known throughout Japan for its high-quality sake, senbei (rice biscuits), mochi (glutonous rice cake), and arare (bite-size rice crackers) as well as fish cakes. In addition to some production of chemicals, production machinery and electronic components and devices, Niigata produces a lot of western tableware, metallic tableware, housewares and tools. It also produces the highest volume of azaleas and cut lilies in Japan as well as a lot of flower bulbs and tulips. There are about 100 English conversation schools that hire native English teachers and about half as many other types of educational institutions that may employ foreign teachers. Then a large hospitality industry, namely ski resorts, will employ foreigners with proper visas.
Much of Niigata's tourism is related to skiining and onsens in the mountain areas, namely Myoko and Yuzawa, but other things to see and do include Furumachi (the downtown shopping district), Suntopia World (amusement park), the Niigata City Aquarium Marinepia Nihonkai, Bandai Bridge, Pier Bandai, Befco Bakauke Observation Deck, the Niigata Saitou Villa, Yahikoyama Ropeway, Tatakaraonsen Dairo Onsen, Yutagami Onsen, Shibata Castle, Yahiko Shrine, Gokoku Shrine, the Niigata Prefectural Botanical Garden, Niigata City Art Museum, the Northern Culture Museum, the Niigata City History Museum, Niigata Science Museum (with planetarium), The Niigata Bandaijima Art Museum, the Niitsu Railway Museum, Niigata Rice Cracker Museum, etc.
Major festivals include the Tokamachi Snow Festival in February, the Murakami Taisai in early July, the Iwafune Taisai in mid-October, the Niigata Festival in August, the Niigata General Dancing Event in September, the Shirone Kite Festival in June, the Sanjo Kite Festival in June, the Nagaoka Festival (with fireworks) in August, the Niigata Tanrei Sake-no-Jin in March, the Echigo-Tsumari Festival in August and September (every third year).
In the area of local food, Niigata created its own fusion dish in 1959 of yakisoba with Bolognese sauce, which locals call "Italian." It is stir-fried cabbage and bean sprouts mixed with noodles fried with Worchester sauce and topped with tomato sauce and white ginger. Tare Katsu-don is an extra tender fried pork cutlet on rice. The Niigata version uses sauce (tare) rather than beaten egg for a sweet and salty flavor. Tsubame-Sanjo ramen" is made using thick udon-style noodles often covered in pork fat and onion topping. Noppei Jiru is a soup made with with offcuts of vegetables pan-fried and simmered in dashi soup, seasoned with shoyu and salt, and then thickened with starch (katakuriko). Itoigawa Black yaki-soba is made with squid ink with sauce and noodle fried with the squid entrails. For desert there is bamboo leaf rice balls, which are chewy mugwort rice cakes made with sweet bean paste from roasted azuki beans, and poppo yaki, which is steamed bread flavored with brown sugar. Poppo is the onomatopoeic sound of a steam train. Read more >