Creative and Marketing Manager

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Job Requirements

• Residing in Japan
• Fluent English and Japanese speaker (plus Chinese speaker preferred)
• Understand Japanese Anime, Comics, Music and Cultural IP knowledge preferred
• Bachelor's degree in Marketing, Communications, or related field preferred
• 3-5+ years of experience in creative marketing, agency/brand marketing preferred
• Strong understanding of branding, consumer insights, and creative development
• Experience in planning and executing integrated, multi-channel marketing campaigns
• Proficient in paid media strategy, influencer marketing, and social media marketing
• Excellent project management, communication, and stakeholder management skills
• Data-driven mindset with experience leveraging analytics to optimize campaigns
• Ability to lead and inspire cross-functional creative and marketing team

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Job Description

We are seeking a highly creative and strategic marketing professional to join our team in Japan as the Creative and Marketing Manager. You will play a pivotal role in shaping UNDONE's brand identity, product creative direction, marketing strategy, and execution across all channels.

Key Responsibilities:

1) Brand Management

• Develop and steward the UNDONE brand identity across all customer touchpoints
• Establish brand guidelines and ensure consistent implementation across marketing channels
• Identify opportunities to elevate brand perception and awareness

2) Product Creative Direction

• Collaborate with the design team on creative concepts for new watch collections
• Infuse popular IP elements into compelling product narratives and visuals
• Oversee photoshoots, videography, and multimedia asset creation for products

3) Marketing Strategy

• Formulate integrated marketing strategies to drive brand awareness and product sales
• Develop annual marketing plans encompassing digital, social, influencer, events, and more
• Conduct market research and analyze consumer trends to optimize marketing tactics

4) Campaign Execution

• Oversee end-to-end execution of multi-channel marketing campaigns
• Manage creative agencies, freelancers, and internal teams for content production
• Track and optimize campaign performance using data-driven insights
• Manage events for driving branding awareness and sales

5) Paid Media and Influencer Marketing

• Develop paid media strategies across platforms like Google, Facebook, Instagram etc.
• Establish strategic influencer and KOL partnerships aligned with target audiences
• Negotiate influencer collaborations and manage relationship

6) Social Media Marketing

• Devise social media strategies to grow brand communities and engagement
• Create compelling social content calendars and storytelling campaigns
• Leverage social listening and analytics to refine social tactics

 

Benefits

• Bonus based on company`s performance
• Japanese Social Security Benefits, Labor Insurance
• Paid Leaves (10 days + / year)
• Commuting Allowance

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